Definition of digital marketing
Digital
marketing is the
use of digital sources based on electronic signal like internet,
digital display advertising and other digital media
such as television, radio,
and mobile phones
in the promotion of brands and products to consumers. Digital marketing may
cover the more traditional marketing areas such as direct marketing by providing the same method of communicating with an
audience but in a digital fashion.
Benefits of digital strategy and marketing
The concept of Digital Marketing is a marketing concept that focuses on the development of internet / digital marketing with the development of three categories: 1) content marketing, 2) search engine marketing, and 3) social media strategy. Thirdly it is a solution for your company to compete and succeed in the digital era. The main benefit is felt after you run the company the concept of Digital Marketing is able to achieve a better target market, increase sales, and digital branding to build a more cost efficient.
In the Year 2010, a study and analysis of business results under the title The State of Inbound Marketing shows that the concept & Inbound Marketing tool capable of generating leads at a cost 60% less likely to produce more value. *
Benefits of Social Media Networking Promotion For Business:
- Establish and Improve Brand Awareness (Establish a Brand and Raise Awareness)
Because the majority of the population had visited social media sites like Facebook, Twitter and YouTube, to get your brand name across the network can help make people aware that you are being 'outstanding'. If you have not created the company's image online, social networking is the place to do it.
Make a video on YouTube that entertain and inform. Funny video tend to make their way around the Internet much faster than other types, so when making a video, remember that you want to be quite interesting to your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will increase brand loyalty and drive traffic to your website, so you have the opportunity to make more sales online.
- Spying on competitors
Follow your competitors on Twitter and Facebook and you'll be able to see what they have done. Just make sure to provide something better than what they provide.
- Pitch Products More Humane Way, Interactive
Because people visit social media sites to get a personal thing rather than be bombarded with ads, discuss your business in a fun and engaging your customers with questions, is how the cutting edge. Ask for their opinions and ask them to respond back. This way you make valuable connections that will help you increase the number of return customers.
- Pull Attention for Your Product
Featured products on social media sites is one of the quickest ways to attract attention. Along with the promotional offer to members of online communities and watch your sales skyrocket.
- Improve Customer Loyalty And Faith
Talk to your customers in a personalized way will make them feel like talking to a friend, not a company. This will help build their confidence in you, which will make them do business with you rather than your competitors. It will also increase the likelihood of customer recommendation.
- Opinions Listen to Your Customers
Social media sites are a wonderful way to see what your target audience want to say about your company or your product. Take them and use constructive criticism to improve your product to better meet their needs.
- Conducting Market Research
Listen to what your customers are saying about your product and keep track of what they are clicking on the link and you'll begin to see what your customers like and respond. People love to express their opinion on social media sites, which will allow you to hear the truth. Then you can use your newfound information to tweak your product or service to please them and continue to put more information and links that they will enjoy.
- Strengthen Customer Service
Social media network allows your company to answer the questions your customers' concerns directly and in a timely manner. This will improve customer satisfaction and also saves money on long distance customer service phone call away.
The key in using a digital marketing strategy is to put emphasis in promoting beauty products, customers receive any form of advice for the improvement of products and services, sensitivity to the various competitors in business, as well as maintain the beauty in communicating with customers. Way of marketing with gentle language, and a flexible policy, but a quick response is needed if we are to succeed.
The concept of Digital Marketing is a marketing concept that focuses on the development of internet / digital marketing with the development of three categories: 1) content marketing, 2) search engine marketing, and 3) social media strategy. Thirdly it is a solution for your company to compete and succeed in the digital era. The main benefit is felt after you run the company the concept of Digital Marketing is able to achieve a better target market, increase sales, and digital branding to build a more cost efficient.
In the Year 2010, a study and analysis of business results under the title The State of Inbound Marketing shows that the concept & Inbound Marketing tool capable of generating leads at a cost 60% less likely to produce more value. *
Benefits of Social Media Networking Promotion For Business:
- Establish and Improve Brand Awareness (Establish a Brand and Raise Awareness)
Because the majority of the population had visited social media sites like Facebook, Twitter and YouTube, to get your brand name across the network can help make people aware that you are being 'outstanding'. If you have not created the company's image online, social networking is the place to do it.
Make a video on YouTube that entertain and inform. Funny video tend to make their way around the Internet much faster than other types, so when making a video, remember that you want to be quite interesting to your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will increase brand loyalty and drive traffic to your website, so you have the opportunity to make more sales online.
- Spying on competitors
Follow your competitors on Twitter and Facebook and you'll be able to see what they have done. Just make sure to provide something better than what they provide.
- Pitch Products More Humane Way, Interactive
Because people visit social media sites to get a personal thing rather than be bombarded with ads, discuss your business in a fun and engaging your customers with questions, is how the cutting edge. Ask for their opinions and ask them to respond back. This way you make valuable connections that will help you increase the number of return customers.
- Pull Attention for Your Product
Featured products on social media sites is one of the quickest ways to attract attention. Along with the promotional offer to members of online communities and watch your sales skyrocket.
- Improve Customer Loyalty And Faith
Talk to your customers in a personalized way will make them feel like talking to a friend, not a company. This will help build their confidence in you, which will make them do business with you rather than your competitors. It will also increase the likelihood of customer recommendation.
- Opinions Listen to Your Customers
Social media sites are a wonderful way to see what your target audience want to say about your company or your product. Take them and use constructive criticism to improve your product to better meet their needs.
- Conducting Market Research
Listen to what your customers are saying about your product and keep track of what they are clicking on the link and you'll begin to see what your customers like and respond. People love to express their opinion on social media sites, which will allow you to hear the truth. Then you can use your newfound information to tweak your product or service to please them and continue to put more information and links that they will enjoy.
- Strengthen Customer Service
Social media network allows your company to answer the questions your customers' concerns directly and in a timely manner. This will improve customer satisfaction and also saves money on long distance customer service phone call away.
The key in using a digital marketing strategy is to put emphasis in promoting beauty products, customers receive any form of advice for the improvement of products and services, sensitivity to the various competitors in business, as well as maintain the beauty in communicating with customers. Way of marketing with gentle language, and a flexible policy, but a quick response is needed if we are to succeed.
Examples of digital marketing company
for example is the Magnum, AirAsia, Pizza Hut, and Enchantment JNE which utilizes the phenomenon of social media to campaign for its products and services or simply a community to retain customers and expand its market coverage.
In South Korea, there is a supermarket called Telco Homeplus could implement digital marketing strategies which are very innovative in order to increase sales. By putting up posters which illustrated a variety of their wares in a subway terminal where many people passing by. What is interesting is this is not a regular poster. People can buy goods which are pictured in the poster is through their mobile phones. The buyer can simply scan the QR (Quick Response) Code on each item.
With mobile marketing strategy which is integrated with e-commerce website Tesco.com, the Telco Homeplus great success creating Word of Mouth among the people of South Korea. In an instant the number of new members who registered on the site increased by 76%. And the number of online sales increased by 130%.
for example is the Magnum, AirAsia, Pizza Hut, and Enchantment JNE which utilizes the phenomenon of social media to campaign for its products and services or simply a community to retain customers and expand its market coverage.
In South Korea, there is a supermarket called Telco Homeplus could implement digital marketing strategies which are very innovative in order to increase sales. By putting up posters which illustrated a variety of their wares in a subway terminal where many people passing by. What is interesting is this is not a regular poster. People can buy goods which are pictured in the poster is through their mobile phones. The buyer can simply scan the QR (Quick Response) Code on each item.
With mobile marketing strategy which is integrated with e-commerce website Tesco.com, the Telco Homeplus great success creating Word of Mouth among the people of South Korea. In an instant the number of new members who registered on the site increased by 76%. And the number of online sales increased by 130%.
created by : Dwi Septiandika (25209336) class :3EB07
